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The most comprehensive description of the general context which that requires, one form or another, doctors creating to create a personal brands is to be found in Iordache Iordache Lordache and Breda (2013), ). The which description 1 refers includes tofour contexts: technological, global, local, and informational.:- In the Technological technological context: , access to technology, both by both doctors and the patients and doctors, can become be a competitive advantage , sometimes even more more 2 important than previous knowledge gained by the doctor. And 3 , asAs technology becomes more widely available, the a doctor will must be differentiated through something else to hisfrom his or her colleagues, to attract patients to services provided by him; -. In the The global context: , 4 in Romania, medical professionals have startedit hasbegun to 5 talking about medical tourism. It is known that
The reputations of Romanian doctors reputation wenttravel far beyond the country, and patients from
other countries may travel to Romania to seek better care.
6
The;-The local context: encompasses everything that happens in the political, social, economic, and financial environment,. even Even in the media serves to influence the Romanian health system. Doctors should therefore take into accountconsider these areas these changes to buildwhen building a bettertheir picture image as among patients. ;-IIn the informational backgroundcontext, the : thedevelopment of the Internet internet and social media allow provides potential patients with more access to information: ; patients today are informed practically every patient thinks he knows everything about his symptoms, potential illnesses, about the most effective treatments,, about doctors, and about healthcare providers 7 , and. C consequentlyonsequently, these patientsthey appear come to before a the doctor with a certain level of knowledge and expectation.

Explanations

The most comprehensive description of the general context which that requires , one form or another, 1 doctors creating to create a personal brand is to be found in Iordache Iordache Lordache and Breda (2013), ), which refers includes four contexts.to.:- In the Technological technological context: , access to technology, both by the patients and doctors, can become be a competitive advantage, more important than previous knowledge gained by the doctor.
And 2 , asAs technology becomes more widely available, the doctor will must be differentiated through something else to hisfrom their colleagues, to attract patients to services provided by him; -. In the The global context: , in Romania , medical professionals it hashave 3 begun to talk about medical tourism. It is known thatThe reputations of Romanian doctors reputation wenttravel far beyond the country. The local context encompasses everything that happens in the political, social, economic , 4 and financial environment; even the media serves to influence the Romanian health system. Doctors should therefore take into accountconsider these areas these changes to build a better picture image as among patients. ;-IIn the informational backgroundcontext, : the the Internet internet and social media allow potential patients more access to information: ; practically every patients today thinks he knows everything about his symptoms, potential illnesses, about the most effective treatments, about doctors,, and about healthcare providers 5 , and. C consequentlyonsequently, these patients appear come to before a the doctor with a certain level of expectation.

Explanations

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