{"id":34515,"date":"2020-11-30T14:06:47","date_gmt":"2020-11-30T05:06:47","guid":{"rendered":"https:\/\/www.enago.com\/academy\/jp\/?p=34515"},"modified":"2026-07-27T23:38:37","modified_gmt":"2026-07-27T14:38:37","slug":"niche-marketing-for-academics","status":"publish","type":"post","link":"https:\/\/www.enago.com\/academy\/jp\/niche-marketing-for-academics\/","title":{"rendered":"\u5b66\u8005\u306e\u305f\u3081\u306e\u30cb\u30c3\u30c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0"},"content":{"rendered":"<p>\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u56fd\u7acb\u5927\u5b66\u306e\u30a4\u30f3\u30ac\u30fc\u30fb\u30df\u30e5\u30fc\u30d0\u30fc\u30f3\uff08Inger Mewburn\uff09\u51c6\u6559\u6388\u304c\u304a\u5f79\u7acb\u3061\u60c5\u5831\u3092\u304a\u5c4a\u3051\u3059\u308b\u30b3\u30e9\u30e0\u300c\u7814\u7a76\u5ba4\u306e\u8352\u6ce2\u306b\u3082\u307e\u308c\u3066\uff08THE THESIS WHISPERER\uff09\u300d\u3002\u4eca\u56de\u306f\u8ad6\u6587\u88ab\u5f15\u7528\u6570\u3092\u4e0a\u3052\u308b\u3053\u3068\u306b\u3082\u3064\u306a\u304c\u308b\u7814\u7a76\u8005\u81ea\u8eab\u306e\u30cb\u30c3\u30c1\u306a\u8aad\u8005\u5c64\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306e\u304a\u8a71\u3067\u3059\u3002<\/p>\n<hr \/>\n<p>\u30ac\u30fc\u30c7\u30a3\u30a2\u30f3\u7d19\u306e\u201c<a href=\"https:\/\/www.theguardian.com\/higher-education-network\/2016\/aug\/05\/im-a-serious-academic-not-a-professional-instagrammer\" target=\"_blank\" rel=\"noopener noreferrer\">\u79c1\u306f\u771f\u9762\u76ee\u306a\u5b66\u8005\u3067\u3001\u30d7\u30ed\u306e\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30de\u30fc\u3067\u306f\u306a\u3044<\/a>\u201d\u3068\u3044\u3046\u8a18\u4e8b\u304c\u79c1\u306e\u3044\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3067\u6ce2\u7d0b\u3092\u547c\u3073\u307e\u3057\u305f\u3002<\/p>\n<p>\u8a18\u4e8b\u3067\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u643a\u308f\u308b\u4eba\u9593\u306f\u81ea\u5df1\u9855\u793a\u3092\u3057\u3066\u3044\u308b\u306b\u904e\u304e\u306a\u3044\u3068\u3044\u3046\u4e3b\u5f35\u304c\u306a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u5bfe\u3057\u3001Tseen Khoo\u306f<a href=\"https:\/\/theresearchwhisperer.wordpress.com\/2016\/08\/09\/lets-talk-about-the-humblebrag\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8b19\u865a\u3092\u88c5\u3063\u305f\u3042\u3056\u3068\u3044\u81ea\u6162\u306b\u3064\u3044\u3066\u306e\u8a18\u4e8b\u3092\u300cResearch Whisperer\u300d\u3068\u3044\u3046\u30d6\u30ed\u30b0\u306b\u6295\u7a3f\u3057<\/a>\u3001Sophie Lewis\u306f\u300c<a href=\"https:\/\/sophieclewis.com\/2016\/08\/22\/how-to-write-a-blog-post\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5b66\u8005\u3067\u3042\u308a\u306a\u304c\u3089\u697d\u3057\u304f\u30d6\u30ed\u30b0\u3059\u308b\u300d\u3068\u3044\u3046\u8a18\u4e8b\u3092\u81ea\u3089\u306e\u30d6\u30ed\u30b0\u306b<\/a>\u66f8\u3044\u3066\u304a\u308a\u3001\u3053\u308c\u4ee5\u4e0a\u3042\u308c\u3053\u308c\u8a00\u3046\u4f59\u5730\u306f\u306a\u3044\u3088\u3046\u306b\u601d\u3048\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u30ac\u30fc\u30c7\u30a3\u30a2\u30f3\u7d19\u306e\u8a18\u4e8b\u3068\u305d\u308c\u306b\u5bfe\u3059\u308b\u53cd\u5fdc\u306f\u3001\u81ea\u5df1\u5ba3\u4f1d\u3068\u3044\u3046\u6982\u5ff5\u306b\u3064\u3044\u3066\u591a\u304f\u306e\u5b66\u8005\u304c\u62b1\u3044\u3066\u3044\u308b\u4e0d\u5feb\u611f\u306b\u95a2\u3057\u3066\uff08\u518d\u5ea6\uff09\u8003\u3048\u3055\u305b\u3089\u308c\u308b\u304d\u3063\u304b\u3051\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 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href=\"https:\/\/www.enago.com\/academy\/jp\/niche-marketing-for-academics\/#%E7%A0%94%E7%A9%B6%E8%80%85%E3%81%AE%E9%9B%BB%E5%AD%90%E3%83%A1%E3%83%BC%E3%83%AB%E3%81%AE%E3%83%AA%E3%82%B9%E3%83%88%E3%81%AB%E5%85%A5%E3%82%8B\" >\u7814\u7a76\u8005\u306e\u96fb\u5b50\u30e1\u30fc\u30eb\u306e\u30ea\u30b9\u30c8\u306b\u5165\u308b<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%87%BA%E7%89%88%E3%81%AF%E3%81%9D%E3%82%8C%E3%81%8C%E3%82%B4%E3%83%BC%E3%83%AB%E3%81%A7%E3%81%AF%E3%81%AA%E3%81%8F%E3%80%81%E8%AA%AD%E3%82%93%E3%81%A7%E3%82%82%E3%82%89%E3%81%86%E3%81%9F%E3%82%81%E3%81%AE%E6%B4%BB%E5%8B%95%E3%82%82%E9%87%8D%E8%A6%81\"><\/span>\u51fa\u7248\u306f\u305d\u308c\u304c\u30b4\u30fc\u30eb\u3067\u306f\u306a\u304f\u3001\u8aad\u3093\u3067\u3082\u3089\u3046\u305f\u3081\u306e\u6d3b\u52d5\u3082\u91cd\u8981<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u95a2\u3057\u3066\u306f\u591a\u304f\u306e\u5426\u5b9a\u7684\u306a\u610f\u898b\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u3057\u304b\u3057\u305d\u308c\u81ea\u4f53\u306f\u65b0\u3057\u3044\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6280\u8853\u306e\u3072\u3068\u3064\u306b\u904e\u304e\u307e\u305b\u3093\u3002\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u4e2d\u8eab\u306f\u5909\u308f\u3063\u3066\u3044\u306a\u3044\u306e\u3067\u3059\u3002\u5b66\u8853\u754c\u306f\u5e38\u306b\u9a12\u3005\u3057\u3044\u30a2\u30a4\u30c7\u30a2\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u3067\u3059\u3002\u81ea\u5206\u3084\u81ea\u5206\u306e\u7814\u7a76\u306b\u4eba\u3005\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u3053\u3068\u306f\u3001\u6b21\u306e\u4ed5\u4e8b\u3092\u898b\u3064\u3051\u305f\u308a\u3001\u5171\u540c\u7814\u7a76\u3092\u884c\u3063\u305f\u308a\u3001\u3042\u308b\u3044\u306f\u6b21\u306e\u52a9\u6210\u91d1\u3092\u7372\u5f97\u3057\u305f\u308a\u3059\u308b\u4e0a\u3067\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u304c\u5f79\u7acb\u3064\u306e\u3067\u3042\u308c\u3070\u3001\u4f7f\u3046\u3079\u304d\u3060\u3068\u79c1\u306f\u8003\u3048\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30a4\u30c7\u30a2\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u304c\u6a5f\u80fd\u3057\u3066\u3044\u308b\u6700\u3082\u5177\u4f53\u7684\u306a\u4f8b\u3068\u3057\u3066\u3001\u51fa\u7248\u3068\u2018\u30a4\u30f3\u30d1\u30af\u30c8\u2019\u3068\u3044\u3046\u6f20\u7136\u3068\u3057\u305f\u6982\u5ff5\u3092\u53d6\u308a\u4e0a\u3052\u3066\u307f\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e16\u754c\u4e2d\u306e\u653f\u5e9c\u306f\u3001\u7814\u7a76\u8005\u305f\u3061\u306b\u7814\u7a76\u8cc7\u91d1\u306b\u898b\u5408\u3063\u305f\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3055\u305b\u308b\u3088\u3046\u3001\u79c1\u305f\u3061\u304c\u7814\u7a76\u3092\u5e83\u3081\u308b\u4ed5\u4e8b\u3092\u884c\u3063\u3066\u3044\u308b\u304b\u3092\u69d8\u3005\u306a\u65b9\u6cd5\u3067\u8a08\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u3046\u3057\u305f\u65bd\u7b56\u306f\u3001\u653f\u5e9c\u304b\u3089\u5927\u5b66\u3092\u901a\u3058\u3066\u3001\u8ad6\u6587\u3092\u51fa\u7248\u3059\u308b\u3053\u3068\u3078\u306e\u30d7\u30ec\u30c3\u30b7\u30e3\u30fc\u3068\u3057\u3066\u7814\u7a76\u8005\u305f\u3061\u306b\u964d\u308a\u3066\u304f\u308b\u306e\u3067\u3059\u3002\u51fa\u7248\u3059\u308c\u3070\u305d\u308c\u3067\u3044\u3044\u3068\u3044\u3046\u8a33\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u51fa\u7248\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u8a55\u4fa1\u3084\u6e2c\u5b9a\u304c\u53ef\u80fd\u306a\u3042\u308b\u7a2e\u306e\u300c\u30a4\u30f3\u30d1\u30af\u30c8\u300d\u3092\u8d77\u3053\u3059\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002\u5b66\u8853\u7684\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u8a08\u308b\u6700\u3082\u7c21\u5358\u306a\u65b9\u6cd5\u306f\u5f15\u7528\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u305d\u306e\u8ad6\u6587\u304c\u8ab0\u306e\u8ad6\u6587\u306b\u3088\u3063\u3066\u8a00\u53ca\u3055\u308c\u3066\u3044\u308b\u304b\u3067\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.nature.com\/news\/beat-it-impact-factor-publishing-elite-turns-against-controversial-metric-1.20224\" target=\"_blank\" rel=\"noopener noreferrer\">\u7814\u7a76\u306e\u6210\u679c\u3068\u751f\u7523\u6027\u3092\u8a08\u308b\u3053\u3068\u306b\u95a2\u3059\u308b\u554f\u984c\u306b\u3064\u3044\u3066\u306f\u591a\u304f\u306e\u8b70\u8ad6<\/a>\u304c\u306a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u6570\u5b57\u304c\u5b58\u5728\u3059\u308c\u3070\u6607\u9032\u671f\u9593\u3084\u63a1\u7528\u5224\u65ad\u306b\u9069\u7528\u3055\u308c\u307e\u3059\u306e\u3067\u3001\u88ab\u5f15\u7528\u4ef6\u6570\u3092\u5b8c\u5168\u306b\u7121\u8996\u3059\u308b\u3053\u3068\u306f\u51fa\u6765\u307e\u305b\u3093\u3002<\/p>\n<p>\u79c1\u81ea\u8eab\u306f\u3001\u6570\u5b57\u3092\u305d\u308c\u307b\u3069\u6c17\u306b\u3057\u306a\u3044\u3088\u3046\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u79c1\u304c\u306d\u3089\u3063\u3066\u3044\u308b\u306e\u306f<em>\u5f79\u7acb\u3064\u5b58\u5728<\/em>\u306b\u306a\u308b\u3053\u3068\u3060\u304b\u3089\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u6700\u3082\u7dca\u6025\u5ea6\u306e\u9ad8\u3044\u554f\u984c\u3084\u56f0\u96e3\u306a\u554f\u984c\u3092\u7814\u7a76\u5bfe\u8c61\u3068\u3059\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u307e\u3059\u3002\uff08<a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/1360080X.2015.1126896?journalCode=cjhe20\" target=\"_blank\" rel=\"noopener noreferrer\">\u73fe\u5728\u306f\u535a\u58eb\u8ab2\u7a0b\u4fee\u4e86\u8005\u306e\u96c7\u7528\u9069\u6027\u3067\u3059\u3002<\/a>\uff09\u672c\u5f53\u306b\u91cd\u8981\u306a\u554f\u984c\u306e\u7814\u7a76\u3092\u3057\u3066\u3044\u308c\u3070\u3001\u305d\u306e\u6210\u679c\u3092\u8aad\u307f\u305f\u3044\u3068\u8003\u3048\u308b\u6f5c\u5728\u7684\u306a\u8aad\u8005\u306f\u5b58\u5728\u3057\u307e\u3059\u3002\u6587\u732e\u30ec\u30d3\u30e5\u30fc\u3092\u57f7\u7b46\u3059\u308b\u4eba\u306f\u5927\u52e2\u3044\u307e\u3059\u3057\u3001\u305d\u3093\u306a\u4eba\u305f\u3061\u306b\u3068\u3063\u3066\u306f\u3001\u7814\u7a76\u6210\u679c\u304c\u7c21\u5358\u306b\u5206\u304b\u3063\u305f\u308a\u3001\u7814\u7a76\u6210\u679c\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u305f\u308a\u3059\u308b\u306e\u306f\u3042\u308a\u304c\u305f\u3044\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u554f\u984c\u306f\u3001\u81ea\u5df1\u5ba3\u4f1d\u3068\u3044\u3046\u3088\u308a\u3001\u81ea\u5206\u306e\u30cb\u30c3\u30c1\u306a\u8aad\u8005\u5c64\u306b\u5bfe\u3057\u3001\u5171\u6709\u3059\u3079\u304d\u65b0\u305f\u306a\u60c5\u5831\u3092\u4f1d\u3048\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u591a\u304f\u306e\u5b66\u8005\u306f\u3053\u306e\u3088\u3046\u306a\u300c\u30cb\u30c3\u30c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u304c\u82e6\u624b\u3060\u3068\u601d\u308f\u308c\u307e\u3059\u3002\u30c7\u30fc\u30bf\u306b\u3088\u308b\u3068\u3001\u51fa\u7248\u3055\u308c\u305f\u8ad6\u6587\u306e\u591a\u304f\u306f\u5e83\u304f\u8aad\u307e\u308c\u3066\u304a\u3089\u305a\u3001\u9a5a\u304f\u7a0b\u591a\u304f\u306e\u8ad6\u6587\u304c\u5168\u304f\u5f15\u7528\u3055\u308c\u306a\u3044\u307e\u307e\u7d42\u308f\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\uff08\u3053\u308c\u306b\u95a2\u3057\u3066\u306f\u3001<a href=\"https:\/\/blogs.lse.ac.uk\/impactofsocialsciences\/2014\/04\/23\/academic-papers-citation-rates-remler\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u7814\u7a76\u9818\u57df\u304c\u6df1\u304f\u304b\u304b\u308f\u308b\u8907\u96d1\u306a\u554f\u984c\u3067\u3042\u308b\u3053\u3068\u306f\u5426\u3081\u307e\u305b\u3093\u304c<\/a><u>\u3002<\/u>\u4ed6\u306e\u7814\u7a76\u8005\u304c\u3069\u3046\u304b\u306f\u308f\u304b\u308a\u307e\u305b\u3093\u304c\u3001\u79c1\u306f\u82e6\u52b4\u3057\u3066\u4ed5\u4e0a\u3052\u305f\u67fb\u8aad\u8ad6\u6587\u3092\u8ab0\u306b\u3082\u8aad\u3093\u3067\u3082\u3089\u3048\u306a\u3044\u3068\u3044\u3046\u306e\u306f\u307e\u3063\u3074\u3089\u3067\u3059\u3002 \u79c1\u306f<a href=\"https:\/\/docs.google.com\/presentation\/d\/1ZsY680ToDwh3m7ShaVvvNSx4JrPpMUB9jQkvoXQWmVk\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\">\u201c\u5b66\u8853\u8ad6\u6587\u30927\u65e5\u9593\u3067\u66f8\u304d\u4e0a\u3052\u308b\u201d<\/a>\u3068\u3044\u3046\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u306e\u7d42\u308f\u308a\u306b\u3001\u67fb\u8aad\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u904e\u3059\u308b\u3053\u3068\u81ea\u4f53\u306f\u51fa\u7248\u306e\u30b4\u30fc\u30eb\u3067\u306f\u306a\u304f\u3001\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u304c\u7d42\u4e86\u3057\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u59cb\u3081\u308b\u3001\u4e2d\u9593\u5730\u70b9\u3067\u3042\u308b\u3068\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3067\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u30cb\u30c3\u30c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u4f1d\u3048\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u306e\u3046\u3061\u306e\u3044\u304f\u3064\u304b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%8F%82%E8%80%83%E6%96%87%E7%8C%AE%E4%B8%80%E8%A6%A7%E3%81%AB%E3%81%82%E3%82%8B%E7%A0%94%E7%A9%B6%E8%80%85%E3%81%AB%E3%83%A1%E3%83%BC%E3%83%AB%E3%82%92%E7%99%BA%E4%BF%A1%E3%81%99%E3%82%8B\"><\/span>\u53c2\u8003\u6587\u732e\u4e00\u89a7\u306b\u3042\u308b\u7814\u7a76\u8005\u306b\u30e1\u30fc\u30eb\u3092\u767a\u4fe1\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8ad6\u6587\u306e\u4e2d\u3067\u5f15\u7528\u3057\u305f\u7814\u7a76\u8005\u306f\u3001\u81ea\u5206\u306e\u7814\u7a76\u304c\u3069\u306e\u69d8\u306b\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u304b\u306b\u8208\u5473\u3092\u6301\u3064\u306f\u305a\u3067\u3059\u3002\u53c2\u8003\u6587\u732e\u4e00\u89a7\u306b\u306f\u305d\u306e\u5206\u91ce\u306e\u8457\u540d\u306a\u7814\u7a76\u8005\u3082\u542b\u307e\u308c\u308b\u3067\u3057\u3087\u3046\u3002\u52c7\u6c17\u3092\u51fa\u3057\u3066\u3001\u5f7c\u3089\u306b\u81ea\u5206\u306e\u8ad6\u6587\u306e\u5199\u3057\u3092\u9001\u3063\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u3082\u3061\u308d\u3093\u3001\u76f8\u624b\u304c\u5b58\u547d\u3067\u3042\u308b\u304b\u306f\u78ba\u8a8d\u3057\u3066\u4e0b\u3055\u3044\u3002\uff08\u6b8b\u5ff5\u306a\u304c\u3089\u30d5\u30fc\u30b3\u30fc\u304c\u79c1\u306b\u8fd4\u4e8b\u3092\u304f\u308c\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\uff09\u76f8\u624b\u3078\u306e\u5c0a\u656c\u3092\u3042\u3089\u308f\u3059\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u6dfb\u3048\u305f\u6c17\u306e\u5229\u3044\u305f\u30ab\u30d0\u30fc\u30ec\u30bf\u30fc\u3092\u4f5c\u6210\u3057\u3001\u305d\u308c\u3068\u5408\u308f\u305b\u3066\u9001\u4fe1\u3057\u3066\u4e0b\u3055\u3044\u3002\u79c1\u81ea\u8eab\u3001\u4f55\u5ea6\u304b\u7d4c\u9a13\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u8fd4\u4fe1\u304c\u6765\u308b\u306e\u306b24\u6642\u9593\u4ee5\u4e0a\u639b\u304b\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u9ad8\u540d\u306a\u7814\u7a76\u8005\u3067\u3042\u3063\u3066\u3082\u3001\u5927\u62b5\u306e\u5834\u5408\u306f\u81ea\u5206\u306e\u8ad6\u6587\u3092\u8aad\u3093\u3067\u3082\u3089\u3063\u305f\u3053\u3068\u306b\u95a2\u3057\u3066\u975e\u5e38\u306b\u8b19\u865a\u306a\u59ff\u52e2\u306b\u306a\u308a\u3001\u3053\u3061\u3089\u304c\u4f1d\u3048\u305f\u3044\u5185\u5bb9\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u304f\u308c\u307e\u3059\u3002\u5f15\u7528\u3057\u305f\u8457\u8005\u304c\u3001\u4eca\u5ea6\u306f\u81ea\u8eab\u306e\u8ad6\u6587\u3067\u3053\u3061\u3089\u306e\u8ad6\u6587\u3092\u5f15\u7528\u3057\u3066\u304f\u308c\u308b\u3053\u3068\u3082\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3042\u308b\u3044\u306f\u3001\u81ea\u5206\u306e\u753a\u3078\u306e\u8a2a\u554f\u3092\u4fc3\u3057\u3066\u304f\u308c\u308b\u304b\u3001\u305d\u306e\u5206\u91ce\u306e\u5927\u304d\u306a\u4f1a\u8b70\u306b\u8a98\u3063\u3066\u304f\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u8fd4\u4e8b\u3092\u3057\u3066\u3001\u4f1a\u3044\u306b\u884c\u304f\u7d04\u675f\u3092\u3057\u3066\u3082\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u308c\u3082\u7acb\u6d3e\u306a\u30cd\u30c3\u30c8\u30ef\u30fc\u30ad\u30f3\u30b0\u3067\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%84%E3%82%A4%E3%83%83%E3%82%BF%E3%83%BC%E3%81%A7%E3%82%B7%E3%82%A7%E3%82%A2%E3%81%97%E3%81%A6%E4%B8%8B%E3%81%95%E3%81%84\"><\/span>\u30c4\u30a4\u30c3\u30bf\u30fc\u3067\u30b7\u30a7\u30a2\u3057\u3066\u4e0b\u3055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u3059\u3067\u306b\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u78ba\u7acb\u306e\u305f\u3081\u306e\u52aa\u529b\u3092\u3057\u3066\u304d\u305f\u3068\u3044\u3046\u306e\u3067\u3042\u308c\u3070\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u552f\u4e00\u7121\u4e8c\u306e\u52b9\u7387\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30fb\u30c1\u30e3\u30f3\u30cd\u30eb\u3068\u306a\u308b\u306f\u305a\u3067\u3059\u3002\u307e\u3060\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u53d6\u308a\u7d44\u307f\u3092\u3057\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u5834\u5408\u306f\u3001\u81ea\u5206\u306e\u7814\u7a76\u5206\u91ce\u3067\u30d2\u30c3\u30c8\u3059\u308b\u4eba\u7269\u3084\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u63a2\u3057\u3001\u81ea\u5206\u306e\u30c4\u30a4\u30fc\u30c8\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u3088\u3046\u306b\u3057\u3066\u307f\u3066\u4e0b\u3055\u3044\u3002\u305f\u3068\u3048\u3070\u3001#Phdchat\u3092\u4f7f\u3048\u3070\u305d\u3046\u3057\u305f\u60c5\u5831\u3082\u898b\u3064\u3051\u3089\u308c\u307e\u3059\u3002\u4e01\u5be7\u306a\u30c4\u30a4\u30fc\u30c8\u3092\u4f5c\u308a\u3001#phdchat\u306e\u30bf\u30b0\u4ed8\u3051\u3092\u3057\u305f\u4ed6\u306e\u4eba\u305f\u3061\u306b\u554f\u3044\u304b\u3051\u3066\u4e0b\u3055\u3044\u3002\u304a\u3073\u305f\u3060\u3057\u3044\u60c5\u5831\u304c\u5c4a\u3044\u3066\u9a5a\u304f\u3053\u3068\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u306b\u95a2\u3057\u3066\u306e\u8a71\u306f\u5c3d\u304d\u307e\u305b\u3093\u306e\u3067\u3001\u3053\u3053\u3067\u306f\u304f\u3069\u304f\u3069\u8a71\u3057\u307e\u305b\u3093\u3002ANU\u306e\u5b66\u751f\u306e\u7686\u3055\u3093\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u77ed\u671f\u30b3\u30fc\u30b9\u306b\u3082\u305c\u3072\u53c2\u52a0\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u8cea\u554f\u306e\u591a\u3044\u30ea\u30b5\u30fc\u30c1\u30b2\u30fc\u30c8\u3084academia.edu\u306f\u3069\u3046\u304b\u3068\u3044\u3046\u3068\u3001\u3053\u308c\u306f\u8907\u96d1\u3067\u3059\u306e\u3067\u3001\u5225\u306e\u8a18\u4e8b\u3067\u6271\u3044\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%A0%94%E7%A9%B6%E8%80%85%E3%81%AE%E9%9B%BB%E5%AD%90%E3%83%A1%E3%83%BC%E3%83%AB%E3%81%AE%E3%83%AA%E3%82%B9%E3%83%88%E3%81%AB%E5%85%A5%E3%82%8B\"><\/span>\u7814\u7a76\u8005\u306e\u96fb\u5b50\u30e1\u30fc\u30eb\u306e\u30ea\u30b9\u30c8\u306b\u5165\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u79c1\u306e\u5206\u91ce\u3067\u306f\u3001\u5165\u308b\u306e\u304c\u975e\u5e38\u306b\u96e3\u3057\u3044\u7814\u7a76\u8005\u30ea\u30b9\u30c8\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u3046\u307e\u304f\u5165\u308c\u308b\u3068\u305d\u306e\u52b9\u679c\u306f\u8a08\u308a\u77e5\u308c\u307e\u305b\u3093\u3002\u91cd\u8981\u306a\u7814\u7a76\u8005\u304c\u7db2\u7f85\u3055\u308c\u305f\u30ea\u30b9\u30c8\u3067\u3001\u79c1\u306f\u63a8\u85a6\u3092\u627f\u8a8d\u3057\u3066\u3082\u3089\u3046\u306e\u306b3\u5e74\u639b\u304b\u308a\u307e\u3057\u305f\u3002\u73fe\u5728\u3067\u306f\u3001\u7814\u7a76\u6559\u80b2\uff08\u898f\u6a21\u306f\u5c0f\u3055\u3044\u3067\u3059\u304c\u3001\u6d3b\u767a\u306a\u7814\u7a76\u5206\u91ce\u3067\u3059\uff09\u306e\u30ea\u30b5\u30fc\u30c1\u3092\u884c\u3063\u3066\u3044\u308b\u4e16\u754c\u4e2d\u306e\u307b\u307c\u3059\u3079\u3066\u306e\u7814\u7a76\u8005\u3068\u3064\u306a\u304c\u308a\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u540d\u7c3f\u3068\u3044\u3046\u6614\u306a\u304c\u3089\u306e\u30c4\u30fc\u30eb\u304c\u3001\u3044\u307e\u3060\u306b\u6700\u3082\u52b9\u679c\u7684\u306a\u5834\u5408\u3082\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u30ea\u30b9\u30c8\u306b\u5165\u3063\u3066\u3044\u308b\u7814\u7a76\u8005\u306f\u3001\u8ad6\u6587\u3092\u51fa\u7248\u3059\u308b\u3068\u305d\u306e\u8ad6\u6587\u306e\u30ea\u30f3\u30af\u3092\u30e1\u30fc\u30eb\u914d\u4fe1\u3057\u307e\u3059\u3002\u79c1\u81ea\u8eab\u3001\u81ea\u5206\u306e\u5206\u91ce\u306e\u6700\u65b0\u306e\u6587\u732e\u60c5\u5831\u306e\u307b\u3068\u3093\u3069\u3092\u3053\u3053\u304b\u3089\u5f97\u3066\u3044\u307e\u3059\u3002\u7686\u3055\u3093\u3082\u5468\u308a\u306e\u4eba\u3005\u306b\u3001\u3069\u306e\u3088\u3046\u306a\u30ea\u30b9\u30c8\u306b\u5165\u3063\u3066\u3044\u308b\u304b\u3001\u305d\u3057\u3066\u305d\u306e\u30ea\u30b9\u30c8\u306b\u3069\u3046\u3084\u3063\u3066\u5165\u308c\u305f\u304b\u3092\u78ba\u8a8d\u3057\u3066\u307f\u3066\u4e0b\u3055\u3044\u3002\u5927\u304d\u306a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u610f\u5916\u306b\u8eab\u8fd1\u306a\u6240\u306b\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u30ea\u30b9\u30c8\u306b\u5165\u308c\u305f\u3068\u3057\u3066\u3082\u3001\u6ce8\u610f\u306f\u5fc5\u8981\u3067\u3059\u3002\u30ea\u30b9\u30c8\u306b\u306f\u305d\u308c\u305e\u308c\u3001\u632f\u308b\u821e\u3044\u306b\u95a2\u3059\u308b\u4e0d\u6587\u5f8b\u304c\u3042\u308a\u3001\u983b\u7e41\u904e\u304e\u308b\u6295\u7a3f\u3084\u3001\u300c\u9593\u9055\u3063\u305f\u300d\u5185\u5bb9\u306e\u6295\u7a3f\u306f\u3001\u30b0\u30eb\u30fc\u30d7\u306b\u30c0\u30e1\u30fc\u30b8\u3092\u4e0e\u3048\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u307e\u305a\u306f\u304a\u3068\u306a\u3057\u304f\u898b\u5b88\u308b\u3053\u3068\u3002\u5c11\u306a\u304f\u3068\u3082\u6570\u30f6\u6708\u306f\u4eba\u3005\u306e\u884c\u52d5\u3092\u89b3\u5bdf\u3057\u3001\u878d\u3051\u8fbc\u3093\u3067\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u79c1\u306e\u6226\u7565\u3092\u5168\u3066\u8aac\u660e\u3057\u7d42\u3048\u308b\u9803\u306b\u306f\u6559\u5ba4\u306e\u5b66\u751f\u306e\u591a\u304f\u304c\u52d5\u63fa\u3057\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u3001\u3068\u3044\u3046\u3053\u3068\u304c\u5c11\u306a\u304b\u3089\u305a\u3042\u308a\u307e\u3059\u3002\u5f7c\u3089\u306e\u591a\u304f\u306f\u3001\u8ad6\u6587\u3092\u66f8\u304f\u3053\u3068\u306b\u306e\u307f\u306b\u3068\u3089\u308f\u308c\u3066\u3044\u3066\u3001\u66f8\u3044\u305f\u5f8c\u306b\u4f55\u3092\u3059\u3079\u304d\u304b\u3092\u843d\u3061\u7740\u3044\u3066\u8003\u3048\u305f\u3053\u3068\u304c\u306a\u3044\u306e\u3067\u3059\u3002\u69d8\u3005\u306a\u53cd\u5fdc\u3092\u3055\u308c\u307e\u3059\u304c\u3001\u4e2d\u306b\u306f\u201c\u672c\u5f53\u306b\u3053\u3093\u306a\u3053\u3068\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306e\u304b\uff1f\u3053\u3093\u306a\u3053\u3068\u306e\u305f\u3081\u306b\u53c2\u52a0\u3057\u305f\u306e\u3067\u306f\u306a\u3044\u201d\u3068\u3044\u3046\u53cd\u5fdc\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u79c1\u304c\u5b66\u8853\u7684\u30cb\u30c3\u30c1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u71b1\u5fc3\u306b\u63a8\u5968\u3059\u308b\u3053\u3068\u3092\u5feb\u304f\u601d\u308f\u306a\u3044\u4eba\u3082\u3044\u307e\u3059\u3002\u305d\u306e\u3088\u3046\u306a\u4eba\u306b\u306f\u3001\u5b66\u8853\u754c\u3067\u306e\u30ad\u30e3\u30ea\u30a2\u3092\u672c\u5f53\u306b\u671b\u3093\u3067\u3044\u308b\u306e\u304b\u3092\u554f\u3044\u305f\u3044\u3068\u3053\u308d\u3067\u3059\u3002\u6210\u529f\u3059\u308b\u7814\u7a76\u8005\u306f\u81ea\u5206\u3068\u81ea\u5206\u306e\u6210\u679c\u3092\u3057\u3063\u304b\u308a\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3057\u3066\u3044\u307e\u3059\u3002\u7686\u3055\u3093\u306b\u3001\u4f55\u304b\u58f2\u308a\u3068\u306a\u308b\u3082\u306e\u304c\u3042\u308c\u3070\u3001\u4e0a\u306b\u6319\u3052\u305f\u3044\u305a\u308c\u306e\u6226\u7565\u306b\u3064\u3044\u3066\u3082\u554f\u984c\u306a\u304f\u884c\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u300c\u7814\u7a76\u6210\u679c\uff1d\u5546\u54c1\u300d\u304c\u512a\u308c\u305f\u3082\u306e\u3067\u3001\u4e0b\u4e16\u8a71\u306a\u3082\u306e\u6c42\u3081\u308b\u4eba\u3005\u306b\u5fdc\u3048\u308b\u3068\u3044\u3046\u306e\u3067\u3082\u306a\u3051\u308c\u3070\u3001\u81ea\u5df1\u5ba3\u4f1d\u306f\u3001\u51fa\u6765\u4e0a\u304c\u3063\u305f\u3082\u306e\u3092\u4e16\u306b\u51fa\u3059\u305f\u3081\u306e\u3001\u3061\u3087\u3063\u3068\u3057\u305f\u8ffd\u52a0\u4f5c\u696d\u306a\u306e\u3067\u3059\u3002<\/p>\n<p>\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\u3002\u81ea\u5206\u306e\u6210\u679c\u3092\u4eba\u3005\u306b\u4f1d\u3048\u308b\u306e\u306f\u3001\u305d\u3093\u306a\u306b\u6050\u308d\u3057\u3044\u3053\u3068\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u539f\u6587\u3092\u8aad\u3080\uff1a<a href=\"https:\/\/thesiswhisperer.com\/2016\/09\/07\/niche-marketing-for-academics\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/thesiswhisperer.com\/2016\/09\/07\/niche-marketing-for-academics\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u56fd\u7acb\u5927\u5b66\u306e\u30a4\u30f3\u30ac\u30fc\u30fb\u30df\u30e5\u30fc\u30d0\u30fc\u30f3\uff08Inger Mewburn\uff09\u51c6\u6559\u6388\u304c\u304a\u5f79\u7acb\u3061\u60c5\u5831\u3092\u304a\u5c4a\u3051\u3059\u308b\u30b3\u30e9\u30e0\u300c\u7814\u7a76\u5ba4\u306e\u8352\u6ce2\u306b\u3082\u307e\u308c\u3066\uff08THE THESIS WHISPERER\uff09\u300d\u3002\u4eca\u56de\u306f\u8ad6\u6587\u88ab\u5f15\u7528\u6570\u3092\u4e0a\u3052\u308b\u3053\u3068\u306b\u3082\u3064\u306a\u304c\u308b\u7814\u7a76\u8005\u81ea\u8eab\u306e\u30cb\u30c3\u30c1\u306a\u8aad\u8005\u5c64\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306e\u304a\u8a71\u3067\u3059\u3002 \u30ac\u30fc\u30c7\u30a3\u30a2\u30f3\u7d19\u306e\u201c\u79c1\u306f\u771f\u9762\u76ee\u306a\u5b66\u8005\u3067\u3001\u30d7\u30ed\u306e\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30de\u30fc\u3067\u306f\u306a\u3044\u201d\u3068\u3044\u3046\u8a18\u4e8b\u304c\u79c1\u306e\u3044\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3067\u6ce2\u7d0b\u3092\u547c\u3073\u307e\u3057\u305f\u3002 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