{"id":34351,"date":"2018-07-04T23:11:34","date_gmt":"2018-07-04T14:11:34","guid":{"rendered":"https:\/\/www.enago.com\/academy\/jp\/?p=34351"},"modified":"2024-10-21T23:13:40","modified_gmt":"2024-10-21T14:13:40","slug":"effective-localization-is-the-key","status":"publish","type":"post","link":"https:\/\/www.enago.com\/academy\/jp\/effective-localization-is-the-key\/","title":{"rendered":"\u4e16\u754c\u3067\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u304c\u4e0d\u53ef\u6b20"},"content":{"rendered":"<p>\u4e16\u754c\u4e2d\u306740\u5104\u4eba\u304c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u3068\u3044\u308f\u308c\u308b\u4eca\u65e5\u3002\u30d3\u30b8\u30cd\u30b9\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u4e16\u754c\u306b\u52b9\u679c\u7684\u306b\u5c4a\u3051\u308b\u65b9\u6cd5\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><strong>\u25a0\u3000\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u306f\u306a\u305c\u5fc5\u8981\uff1f<\/strong><\/p>\n<p>\u5404\u56fd\u306b\u306f\u305d\u308c\u305e\u308c\u306e\u6587\u5316\u304c\u3042\u308a\u3001\u4f7f\u3063\u3066\u3044\u308b\u8a00\u8a9e\u3082\u7570\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3042\u306a\u305f\u304c\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u65b0\u305f\u306a\u5bb6\u96fb\u88fd\u54c1\u3092\u63a2\u3057\u3066\u3044\u308b\u3068\u3057\u307e\u3059\u3002\u4eee\u306b\u3042\u308b\u88fd\u54c1\u306b\u8208\u5473\u3092\u6301\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u305d\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30d0\u30ca\u30fc\u5e83\u544a\u304c\u6bcd\u56fd\u8a9e\u3067\u306f\u306a\u3044\u8a00\u8a9e\u3067\u66f8\u304b\u308c\u3066\u3044\u305f\u3089\u3001\u30af\u30ea\u30c3\u30af\u3057\u3066\u8a73\u3057\u304f\u5185\u5bb9\u3092\u898b\u305f\u3044\u3068\u601d\u3046\u3067\u3057\u3087\u3046\u304b\u3002\u305d\u3053\u306b\u306f\u307e\u305a\u3001\u8a00\u8a9e\u306e\u58c1\u304c\u7acb\u3061\u306f\u3060\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u6587\u5b57\u60c5\u5831\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u56fd\u306b\u3088\u3063\u3066\u3001\u30c7\u30b6\u30a4\u30f3\u3084\u8272\u8abf\u3001\u30a4\u30e9\u30b9\u30c8\u306a\u3069\u306e\u8996\u899a\u60c5\u5831\u306e\u597d\u307f\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u3053\u3068\u3082\u3001\u6d88\u8cbb\u8005\u306e\u8208\u5473\u3092\u524a\u3050\u539f\u56e0\u3068\u306a\u308a\u3048\u307e\u3059\u3002\u666e\u6bb5\u898b\u6163\u308c\u3066\u3044\u308b\u30c7\u30b6\u30a4\u30f3\u3084\u8272\u4f7f\u3044\u304c\u5168\u304f\u7570\u306a\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30d0\u30ca\u30fc\u5e83\u544a\u3092\u898b\u3064\u3051\u305f\u5834\u5408\u3001\u306a\u3093\u3068\u306a\u304f\u9055\u548c\u611f\u3092\u6301\u3063\u3066\u656c\u9060\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u6bcd\u56fd\u3067\u30d2\u30c3\u30c8\u3057\u305f\u3082\u306e\u304c\u4ed6\u306e\u56fd\u3067\u305d\u306e\u307e\u307e\u53d7\u3051\u5165\u308c\u3089\u308c\u308b\u3053\u3068\u306f\u3001\u5b9f\u306f\u591a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u6d77\u5916\u9032\u51fa\u306b\u6210\u529f\u3057\u3066\u3044\u308b\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u305d\u306e\u571f\u5730\u306b\u5408\u308f\u305b\u3066\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3057\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u3078\u306e\u6d78\u900f\u3092\u56f3\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u969b\u3001\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3059\u308b\u306e\u306f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3060\u3051\u3067\u306a\u304f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u305f\u3081\u306e\u5e83\u544a\u306a\u3069\u3082\u3001\u305d\u306e\u5730\u57df\u306b\u5408\u3046\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7528\u610f\u3057\u3066\u3044\u307e\u3059\u3002\u5b9f\u969b\u3001\u30e2\u30d0\u30a4\u30eb\u3067\u5e83\u544a\u51fa\u7a3f\u3092\u3059\u308b\u969b\u3001\u95b2\u89a7\u8005\u306e\u5c45\u4f4f\u5730\u57df\u306b\u5fdc\u3058\u3066\u7570\u306a\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3059\u308b\u30b8\u30aa\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u51fa\u7a3f\u8cbb\u306f\u78ba\u5b9f\u306b\u5897\u3048\u3066\u304a\u308a\u30012016\u5e74\u306e330\u5104\u30c9\u30eb\uff08\u7d043\u51466,300\u5104\u5186\uff09\u304b\u3089\u30012021\u5e74\u306b\u306f720\u5104\u30c9\u30eb\uff08\u7d047\u51469,200\u5104\u5186\uff09\u306b\u307e\u3067\u5897\u5927\u3059\u308b\u3068\u3044\u3046\u4e88\u6e2c\u3082\u3042\u308b\u307b\u3069\u3067\u3059\u3002<\/p>\n<p><strong>\u25a0\u3000\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u306e\u5bfe\u8c61\u306f\uff1f<\/strong><\/p>\n<p>\u30d3\u30b8\u30cd\u30b9\u3092\u6d77\u5916\u306b\u5c55\u958b\u3059\u308b\u969b\u306b\u6b20\u304b\u305b\u306a\u3044\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3002\u3067\u306f\u3001\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3059\u3079\u304d\u30c7\u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\/>\nEC\uff08electronic commerce\u3001\u96fb\u5b50\u5546\u53d6\u5f15\uff09\u30b5\u30a4\u30c8\u306e\u5834\u5408\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u6bcd\u56fd\u8a9e\u306b\u306a\u3063\u3066\u3044\u308b\u307b\u3046\u304c\u8cfc\u8cb7\u3057\u3084\u3059\u3044\u3068\u3044\u3046\u30c7\u30fc\u30bf\u304c\u3042\u308a\u307e\u3059\u3002\u5b9f\u969b\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u3046\u3061\u300172%\u306f\u6bcd\u56fd\u8a9e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u5229\u7528\u3092\u597d\u3080\u3068\u3044\u3046\u30c7\u30fc\u30bf\u3082\u3042\u308a\u307e\u3059\u3002\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3092\u3059\u308b\u969b\u306b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6b63\u3057\u304f\u7ffb\u8a33\u3059\u308b\u3053\u3068\u306f\u3082\u3061\u308d\u3093\u3067\u3059\u304c\u3001\u5bfe\u8c61\u5730\u57df\u306b\u5408\u308f\u305b\u305f\u30c7\u30b6\u30a4\u30f3\u3084\u8272\u4f7f\u3044\u3001\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3001\u3088\u304f\u4f7f\u308f\u308c\u308b\u8868\u73fe\u3078\u306e\u7f6e\u304d\u63db\u3048\u306a\u3069\u3092\u901a\u3058\u3001\u73fe\u5730\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u89aa\u8fd1\u611f\u3092\u6301\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u30fb\u30a2\u30d7\u30ea<br \/>\n2017\u5e74\u6642\u70b9\u3067Android\u3001iOS\u3067\u5229\u7528\u3067\u304d\u308b\u30a2\u30d7\u30ea\u306e\u6570\u306f570\u4e07\u306b\u3082\u306e\u307c\u308a\u307e\u3059\u3002\u6570\u3042\u308b\u30a2\u30d7\u30ea\u306e\u4e2d\u304b\u3089\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3001\u5229\u7528\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3001\u73fe\u5730\u306e\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u898b\u305f\u6642\u306b\u30a2\u30d7\u30ea\u306e\u30cd\u30fc\u30df\u30f3\u30b0\u3001\u30a2\u30d7\u30ea\u306e\u7d39\u4ecb\u6587\u3001\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u304c\u308f\u304b\u308a\u3084\u3059\u3044\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3061\u306a\u307f\u306b\u3001\u4e16\u754c\u5168\u4f53\u3067\u306e\u30a2\u30d7\u30ea\u7d4c\u7531\u3067\u306e\u58f2\u4e0a\u306f\u30012015\u5e74\u306b697\u5104\u30c9\u30eb\uff08\u7d047\u51466,700\u5104\u5186\uff09\u3060\u3063\u305f\u3082\u306e\u304c\u30012020\u5e74\u306b\u306f1,889\u5104\u30c9\u30eb\uff08\u7d0420\u51467,800\u5104\u5186\uff09\u306b\u307e\u3067\u5897\u5927\u3059\u308b\u3068\u3044\u3046\u4e88\u6e2c\u304c\u3042\u308a\u307e\u3059\u3002\u30a2\u30d7\u30ea\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e2d\u3067\u3082\u91cd\u8981\u306a\u8981\u7d20\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p>\u30fb\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2<br \/>\nCMS\uff08content management system\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff09\u3084e\u30e9\u30fc\u30cb\u30f3\u30b0\u306e\u6559\u6750\u3068\u3044\u3063\u305f\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u63d0\u4f9b\u3059\u308b\u5834\u5408\u3001\u88fd\u54c1\u305d\u306e\u3082\u306e\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3082\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u5e02\u5834\u898f\u6a21\u306f5,000\u5104\u30c9\u30eb(\u7d0455\u5146\u5186)\u306b\u8feb\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u3053\u3061\u3089\u3082\u91cd\u8981\u306a\u8981\u7d20\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p>\u30fb\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<br \/>\n\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3057\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5e83\u3081\u3066\u3044\u304f\u305f\u3081\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6bb5\u3001\u3059\u306a\u308f\u3061\u5e83\u544a\u63b2\u8f09\u3084SEO\uff08Search Engine Optimization\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u5bfe\u7b56\u3082\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u304c\u5fc5\u8981\u3067\u3059\u3002\u73fe\u5730\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3059\u308b\u3067\u3042\u308d\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8abf\u67fb\u3057\u3001\u305d\u308c\u3089\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u691c\u7d22\u3057\u305f\u6642\u306b\u898b\u3064\u3051\u3066\u3082\u3089\u3044\u3084\u3059\u304f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u305d\u306e\u5730\u57df\u3067\u306e\u30d3\u30b8\u30cd\u30b9\u3082\u9806\u8abf\u306b\u5c55\u958b\u3067\u304d\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002\u5e83\u544a\u3067\u306e\u8868\u73fe\u3082\u3001\u305d\u306e\u8a00\u8a9e\u306e\u30cd\u30a4\u30c6\u30a3\u30d6\u30b9\u30d4\u30fc\u30ab\u30fc\u304c\u898b\u305f\u6642\u306b\u9055\u548c\u611f\u306a\u304f\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u3089\u308c\u308b\u3088\u3046\u3001\u3088\u304f\u7df4\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30c7\u30b8\u30bf\u30eb\u5a92\u4f53\u306e\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u9700\u8981\u306f\u5897\u52a0\u306e\u4e00\u9014\u3067\u3059\u3002\u591a\u56fd\u7c4d\u4f01\u696d\u306e94%\u304c\u30012018\u5e74\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u306b\u304b\u3051\u308b\u4e88\u7b97\u3092\u5897\u984d\u3059\u308b\u3068\u3044\u3046\u8abf\u67fb\u7d50\u679c\u3082\u51fa\u3066\u3044\u307e\u3059\u3002\u3069\u306e\u3088\u3046\u306b\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3092\u9032\u3081\u3066\u3044\u304f\u304b\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u696d\u7e3e\u304c\u5de6\u53f3\u3055\u308c\u308b\u3068\u8a00\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<br \/>\nstatista\uff1a<a href=\"https:\/\/www.statista.com\/statistics\/269025\/worldwide-mobile-app-revenue-forecast\/\" target=\"_blank\" rel=\"noopener noreferrer\">Worldwide mobile app revenues in 2015, 2016 and 2020 (in billion U.S. dollars)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e16\u754c\u4e2d\u306740\u5104\u4eba\u304c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u3068\u3044\u308f\u308c\u308b\u4eca\u65e5\u3002\u30d3\u30b8\u30cd\u30b9\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u4e16\u754c\u306b\u52b9\u679c\u7684\u306b\u5c4a\u3051\u308b\u65b9\u6cd5\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002 \u25a0\u3000\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u306f\u306a\u305c\u5fc5\u8981\uff1f 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